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Concourse Lunch n Learn Notes, Slides and URLs

A big thanks goes out to the concourse office park in Atlanta, GA for kindly hosting their "lunch and learn" series and inviting me to speak last Wednesday.

I'd also like to thank everyone that came and participated in the discussion. I've been told it was the largest "lunch and learn" group they've had and we even managed to keep everyone awake too.

If you didn't have a chance to join us last Wednesday, then I invite you to join us Thursday, April 1, 2010 at the Ravinia Club's Professional Development Series. I will be speaking upon "Online Communities, Brand Management Tips, and Productivity Tools" which will cover some of this material along with an emphasis toward online communities.

As promised at our lunch and learn, below is a listing of the URLs and tools we talked about along with the slides. This is certainly not a complete list of available tools, or even the tools that compete in each segment. It is meant to give you an idea of what is possible out there on the.. 

Question: What is the ROI on Social Media?

Answer: What is the ROI of Your Phone?

• How can you measure the value of having a phone for your company?
• How do you evaluate the ability to have people call you about everything from customer support to new business?
• Is it easier to show a "Negative ROI" for not having phone?
• Would you even consider not having a phone in your business today?

Social media is as vital as a phone for the new business model while delivering greater results with more accuracy, in less time and fewer costs. If your business plan calls for a phone line, go ahead and stick in a social media plan. You will be glad you did.

However, if you or your boss is not yet convinced then take a look at this 4 minute video with plenty of "ROI numbers" to show you how the future leaders of business are scraping the old guard off the grid by utilizing a social media strategy.

Question: Where is that memo from 1996 calling email 'a flash in the pan; just something for kids and moms to send jokes and recipes; certainly not a useful tool in the business enterprise'?

Answer: The better question is which unemployment line the writer of that memo has been standing in for the last 10 years.