Archives | Cheyenne Throckmorton

May 18 2009

Social Media Trends in Health Care

What are some of the social media trends in health care today?

A brief look at these statistics and trends in health care on the social web should help organizations understand the impact of engaging with social media tools to help in spreading their message. It does not matter if you are a pharma company trying to connect with patients, or ...

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3 comments - Posted by cheyennejack at 11:07 PM - Categories: Healthcare | SEO / Marketing | Social Media

Aug 8 2008

Social Networks Connecting Patients and Pharma

Pharma 2.0 just reviewed TuDiabetes.com, a fantastic social network for people effected by diabetes. Its great to see so many things happening to the brand Manny Hernandez has worked so sincerely to grow. The main site, based upon the Ning framework, already has joined up 4000+ members to share stories, ideas, recipes and reviews of diabetic treatments. He has even launched a spanish language sister site called

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0 comments - Posted by cheyennejack at 8:00 AM - Categories: Healthcare | Social Media

May 30 2008

ADA Blogging and Using New Media to Spread the Message

Its good to see blog coverage leaking into medical conferences now. The ADA has brought on Anita Manning, former USA Today writer, to cover their 68th Annual Scientific Sessions which start June 6th in San Francisco.

http://americandiabetesnow.typepad.com/

She has 24 years of experience covering medical...

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1 comments - Posted by cheyennejack at 11:57 AM - Categories: Social Media | Healthcare

Apr 23 2008

Style Matters When People Search

My friend Stephen Wilkins, has recently started up a blog covering the topic of copyediting in AMA style.

amaediting.blogspot.com

Why should search engines care about the American Medical Association style or any other style for that matter? ...

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1 comments - Posted by cheyennejack at 11:55 PM - Categories: SEO / Marketing | Healthcare

Apr 16 2008

Adderall the Taxes, Time for Shireland

After shareholder and court approval Shire will make the move to become a subsidiary of Shire Limited. This new holding company will allow them to avoid large UK taxes in favor of the tax haven of Jersey paying substantially less to the Republic of Ireland. The group will remain based in the UK and the move will not result in...

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0 comments - Posted by cheyennejack at 7:23 PM - Categories: Healthcare

Apr 4 2008

Saving a Life - Education with Impact - Treating Sepsis

Ambulance Working in IT, its not everyday that you get to hear and know about the impact your work has made has made on people completely outside of the client requirements and the profit margin. This week our entire team from writers, designers, project mangagers and developers did get that news. This week we saved a life. This is the story.